EmailDirect, a Sacramento-based provider of email marketing services, was acquired by global provider of Internet services j2 Global, its assets to be combined with j2's Campaigner Email Marketing brand. j2 reports that it will add EmailDirect's features and customers to the Campaigner platform. Those customers include Subway, Big 5 Sporting Goods, Casio, DiscountHotels.com and many others.
One thing we noticed was that when we hired Corum to represent us, the buyers took us a lot more seriously. They knew that if they didn’t buy us, someone else would, and that’s a big deal in creating an urgency for them to act.