Since 2001, WhatCounts has been helping successful companies exceed their revenue goals and expand their online presence by creating, managing and delivering exceptional email campaigns. Corum Group advised WhatCounts on their sale to Mansell Group [Riverside Company].
Riverside Company acquired WhatCounts in order to enhance the Mansell platform with its pioneering technology.
One of the things that really gave me a lot of confidence, as Corum took us through the process, was that ultimately, a deal is about the people. It’s about chemistry, the fit, the synergy between the people involved.