JAGEX, the owner and developer of the iconic RuneScape online gaming franchise, was placed at the heart of a new public Chinese gaming company, Zhongji Holding. Zhongji Holding is part of Shanghai Zhongji Enterprise Group, a highly respected and well-established Chinese company, and its acquisition of JAGEX represents its first foray into the gaming sector. Corum represented JAGEX during the M&A process. Zhongji Holding is committing significant resources to its investment in the global games sector and further acquisition activity is anticipated as the Company increases its presence in the space.
One thing we noticed was that when we hired Corum to represent us, the buyers took us a lot more seriously. They knew that if they didn’t buy us, someone else would, and that’s a big deal in creating an urgency for them to act.