JAGEX, the owner and developer of the iconic RuneScape online gaming franchise, was placed at the heart of a new public Chinese gaming company, Zhongji Holding. Zhongji Holding is part of Shanghai Zhongji Enterprise Group, a highly respected and well-established Chinese company, and its acquisition of JAGEX represents its first foray into the gaming sector. Corum represented JAGEX during the M&A process. Zhongji Holding is committing significant resources to its investment in the global games sector and further acquisition activity is anticipated as the Company increases its presence in the space.
It's important to realize that you as a company founder or CEO go through this process only once or twice in a lifetime, and you should work with someone who has more experience with it, just like your acquirer does. That was specifically critical for us with Corum as we still had to run our day-to-day business.