News Corp Australia - Punters.com.au

Punters.com.au is Australia’s largest digital racing publisher. Founded as a blog in 2008, the company grew into Australia's largest and most visited website for form guides, tips and general horse racing news, reaching over 2M Australian horse racing fans monthly. News Corp Australia is Australia’s largest publisher with brands including The Daily Telegraph, Herald Sun, Courier Mail, The Advertiser, The Mercury, News.com.au & The Australian. The acquisition will provide more marketing support for Punters.com.au, while the team there will provide News Corp Australia with website and technology assistance. Punters.com.au will continue to operate as a separate entity in its existing Melbourne headquarters, with the full stable of staff to be retained.

"We are grateful to Corum for ensuring we came together with the right partner who shares our vision of the growth of our business and the industry."
- Luc Pettett, 
Punters.com.au
Seller:
Punters.com.au
Australia
Buyer:
News Corp Australia
Australia
Closed:
December 2016

quotesWe were familiar with Corum, having attended one of their presentations, and were impressed. Ultimately we went with them because we were most impressed with how they marketed their business and we figured we’d be retaining them to market ours... Corum helped us find a great partner in Marlin Equity Partners, a very fast, professional, clean group, and a great fit in Asentinel. quotes

Moe Arnaiz
eMOBUS