Punters.com.au is Australia’s largest digital racing publisher. Founded as a blog in 2008, the company grew into Australia's largest and most visited website for form guides, tips and general horse racing news, reaching over 2M Australian horse racing fans monthly. News Corp Australia is Australia’s largest publisher with brands including The Daily Telegraph, Herald Sun, Courier Mail, The Advertiser, The Mercury, News.com.au & The Australian. The acquisition will provide more marketing support for Punters.com.au, while the team there will provide News Corp Australia with website and technology assistance. Punters.com.au will continue to operate as a separate entity in its existing Melbourne headquarters, with the full stable of staff to be retained.
We were very impressed with Corum's ability to quickly understand who we are, what we do and how it all related to our industry. Because of this, we were able to narrow options down based on what made the best strategic sense despite some very challenging elements of complexity.