About the transaction
GoDaddy acquired the technology assets of Vidnami, an Australia-based SaaS company on a mission to help entrepreneurs grow their business with video. Vidnami created an incredibly versatile video creation platform that leveraged the power of artificial intelligence (AI) to help Small- and Medium-sized Businesses (SMBs) create professional videos in minutes, with no prior experience required. Vidnami’s AI expertise and technology will benefit GoDaddy customers by delivering content discovery and autocreation capabilities to the GoDaddy Studio platform. This integration will help everyday entrepreneurs with one of their most important jobs: attracting and engaging customers online to grow their businesses.