United States
Lux Research Acquires MotivBase
Lux Research Acquires MotivBase

About the transaction

Toronto-based MotivBase's Predictive Anthropology AI decodes the underlying trends and consumer motivations behind the topics, ideas, and categories. The team is comprised of more than 30 employees committed to positively impacting the world through their work.


Featured on TechExits Podcast:

On this episode, we’re speaking with Ujwal Arkalgud about going through the successful acquisition of MotivBase by Lux Research. The combination of Lux Research and MotivBase unites emerging technology and research with conversation-based insights to help leaders make the right innovation strategy decisions.

Read more about the transaction

Transaction assisted by

Martin Lowrie's photo

Martin Lowrie

Senior Vice President
William  Hill's photo

William Hill

Senior Vice President