Samantha joined the Corum Group in July 2021 as a data researcher for the marketing team. She graduated as a Licensed Psychologist from the Technological Institute of Superior Studies from the West (ITESO) in Guadalajara, Mexico. She completed a master’s degree in Research in Social Psychology from the Autonomous University of Barcelona (UAB). Before Corum, Samantha worked for a marketing firm specializing in socio-economic studies and geographic information systems. She also worked for a non-profit organization advocating for women’s safety and rights, linked to various government programs. In addition, Samantha is a muralist.