The complexity involved in selling a software company was reinforced when I took the short road trip to Cleveland for one of Corum Group’s Merge Briefings. It was refreshing to get away from the headlines of megadeals and spend the morning with people who are building companies away from the Silicon Valley limelight. Corum Group’s presentation was also a good reminder to our Software Executive magazine and SoftwareBusinessGrowth.com readers that it’s not as easy to sell your company as the market and media headlines might make you think.

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