It is amazing how many software firms do a great job of generating leads, but an abysmal job of following up. If youre going to generate a mailbox full of leads with one of these guerilla marketing tactics, be ready with a one-two punch follow-up program, including written, phone and direct contact by your firm or representatives.
This was written in "Software Company Guerilla Marketing" over 25 years ago by Bruce Milne, founder of Corum Group, and is the last tip on how to leverage for big results. Tools for guerilla marketing will appear in my future blogs - over 100 ideas on how to stretch your marketing dollars!