Not only do you need to present a consistent, comprehensive company image, you also need to present it as often as possible. Too many companies put together a flashy brochure, run two months of a four-color ad, and then fade out for lack of funds. Its far better to have six months of a one-color ad backed up by several mailings of smaller brochures. Customers and resellers need to see your presence over time this reassures them you are a strong firm and helps them to remember your name.
This advice was written by Bruce Milne over 25 years ago in his guide, Software Company Guerilla Marketing . While the marketing means may have changed, the overall concept has not - the medium is just different with the use of the internet.