Growth in Social: It's coming from some interesting places

Where are some of opportunities going to come from in Social? Well, one opportunity is in attracting the older demographic. In the last 24 months, users 55 and older represent the fastest growing age segment in social networking. But for future trends I suggest looking at digital natives, the generation of 15- to 24-year-olds who have grown up alongside computers, Internet and digital media. One interesting thing I recently read is that they are leading the biggest decline in the use of e-mailing and instant messaging, but have the highest average time spent on social networks.

Posted by , Chairman on 13 January 2012
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