United States
Finland
About the transaction
Helsinki-based RapidBlue Solutions Oy, a leading European provider of retail data and analytics, has been acquired by ShopperTrak, the world’s largest counter and analyzer of retail foot traffic, headquartered in Chicago, Illinois.
The acquisition of RapidBlue will provide ShopperTrak with an expanded insight into consumer shopping behavior, as well as the tools to analyze the effectiveness of marketing and merchandising.
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