QSR International is the world’s leading qualitative data analytics software company, based in Melbourne, Australia. Rubicon Technology Partners is a US-based private equity firm specializing in enterprise software company investments. The partnership provides strategic investment for QSR International to extend its market leading position in the academic and social research disciplines and accelerate its fast-growing business in the commercial and public sectors.
It's important to realize that you as a company founder or CEO go through this process only once or twice in a lifetime, and you should work with someone who has more experience with it, just like your acquirer does. That was specifically critical for us with Corum as we still had to run our day-to-day business.