About the transaction
Boston based Revinet is a provider of online advertising inventory auction services for business in the US. Corum Group represented Revinet in its sale to Silicon Valley-based Pubmatic, which provides premium online publishers one holistic selling platform with high-touch service to increase their online and mobile ad sales.
The whole goal for Pubmatic is to help the publisher sell their ad inventory more efficiently and at higher revenue levels. Revinet provided some excellent tools to help publishers monetize their remnant advertising, and essentially that is the advertising left over after the direct sales force is unable to sell it.