EEDAR is a specialist market research and data analysis firm for the video games industry, with a proprietary game database integrated with market-leading industry and data management expertise to provide a full suite of video game research and data services. The NPD Group is a global provider of information and advisory services and the video games industry’s leading source of retail sales data and consumer insights. Combining the complementary assets and expertise of the two companies will give clients access to a full suite of services covering data, insights, and analytics and facilitate innovation to meet the rapidly changing needs of the industry.
The other companies were excellent companies and we would have been happy with any of them. Google was the pinnacle. We're very happy with our deal.