EEDAR is a specialist market research and data analysis firm for the video games industry, with a proprietary game database integrated with market-leading industry and data management expertise to provide a full suite of video game research and data services. The NPD Group is a global provider of information and advisory services and the video games industry’s leading source of retail sales data and consumer insights. Combining the complementary assets and expertise of the two companies will give clients access to a full suite of services covering data, insights, and analytics and facilitate innovation to meet the rapidly changing needs of the industry.
After several conversations, even flying to multiple offices, we began to learn that our team was going to stay intact, we were going to be part of a growing part of the business, and really able to make a difference and move the needle. All those things were very important to us to moving forward, while the mechanics of the deal, the valuations, the terms and things like that, we had a great partner in Corum to help lead us through that.
Matt Van Bergen