EEDAR is a specialist market research and data analysis firm for the video games industry, with a proprietary game database integrated with market-leading industry and data management expertise to provide a full suite of video game research and data services. The NPD Group is a global provider of information and advisory services and the video games industry’s leading source of retail sales data and consumer insights. Combining the complementary assets and expertise of the two companies will give clients access to a full suite of services covering data, insights, and analytics and facilitate innovation to meet the rapidly changing needs of the industry.
The Corum team was faced with a short window of opportunity, and deftly brought us to the table with the right contacts from several key players in our industry, creating a near auction environment that resulted in a very favorable outcome for SBT's shareholders.
SBT Accounting Systems