EEDAR is a specialist market research and data analysis firm for the video games industry, with a proprietary game database integrated with market-leading industry and data management expertise to provide a full suite of video game research and data services. The NPD Group is a global provider of information and advisory services and the video games industry’s leading source of retail sales data and consumer insights. Combining the complementary assets and expertise of the two companies will give clients access to a full suite of services covering data, insights, and analytics and facilitate innovation to meet the rapidly changing needs of the industry.
One of the things that really gave me a lot of confidence, as Corum took us through the process, was that ultimately, a deal is about the people. It’s about chemistry, the fit, the synergy between the people involved.