Digital Roots is a pioneer in artificial intelligence (AI)-based social media customer engagement. Interactions, LLC is a leading provider of Intelligent Virtual Assistants for enterprise customer care. The acquisition builds on Interactions' modern omnichannel approach to customer care, making it easier than ever for enterprises to engage with consumers via voice, web chat, SMS, and now, social media channels.
It's important to realize that you as a company founder or CEO go through this process only once or twice in a lifetime, and you should work with someone who has more experience with it, just like your acquirer does. That was specifically critical for us with Corum as we still had to run our day-to-day business.