About the transaction
MemberXP is the largest provider of direct credit union member feedback via quantitative and qualitative research in the United States and provides actionable research to credit unions in their pursuit of brand differentiation. CU Solutions Group is a credit union service organization majority-owned by the Michigan Credit Union League, which provides of solutions that help credit unions incorporate member feedback and insights across the organization. SaaS-based MemberXP supports CUSG’s strategic focus on member-centric credit union growth plans and marketing technology solutions. The acquisition supports CUSG’s plans for growth with a vision to become the industry leader for credit unions requiring actionable insights derived from sophisticated multi-channel member engagement data.