United States
Atlas [aQuantive, Inc.]
United States
NetConversions, Inc.

About the transaction

Founded in 1999, NetConversions' technology and services deliver data-driven analysis and recommendations for website performance that improve user experiences and increase bottom-line results. Corum Group advised NetConversions on its sale to Atlas DMT, a subsidiary of the online advertising company aQuantive Inc.

NetConversions is a great fit for Atlas DMT, as it further enhances a marketer's ability to not only track Web-site behavior, but improve usability and conversion rates, through sound, data-driven analysis and recommendations.

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