Ian Saunders

With a distinguished career spanning over 30 years, Ian Saunders is a seasoned entrepreneur and executive renowned for building, scaling and successfully exiting pioneering technology companies. He has achieved three successful exits, including the strategic acquisition of martech startup Crystal Semantics by global media company, WPP Group plc, a company he co-founded and scaled from its initial concept. Another notable exit was the sale of Crystal Reference Systems to German public company, Ad Pepper Media.

Ian possesses deep expertise in AI, media, data, analytics and SaaS, coupled with a strong track record of developing go-to-market strategies and building global distribution networks. As an established thought leader, conference speaker, mentor and board adviser, he has engaged with founders to scale the next generation of disruptive technology companies. Ian is now focused on helping companies realize their optimum value.