Rolling equity can turn a successful exit into extraordinary wealth—or quietly erode millions in value through hidden terms most sellers never see coming. In this practical guide, our experts reveal 17 critical rollover-equity pitfalls that can impact everything from dilution and governance rights to exit proceeds and tax treatment. Before you agree to roll a single dollar into a buyer’s investment vehicle, discover the questions that sophisticated founders ask—and why one overlooked question could change the outcome of your entire transaction.
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