Lux Research - MotivBase
April 2022
Buyer
United States
Seller
Canada
About the transaction
Toronto-based MotivBase's Predictive Anthropology AI decodes the underlying trends and consumer motivations behind the topics, ideas, and categories. The team is comprised of more than 30 employees committed to positively impacting the world through their work.
Featured on TechExits Podcast:
On this episode, we’re speaking with Ujwal Arkalgud about going through the successful acquisition of MotivBase by Lux Research. The combination of Lux Research and MotivBase unites emerging technology and research with conversation-based insights to help leaders make the right innovation strategy decisions.
