Buyers need to get up to speed on your business quickly when evaluating whether or not to invest or acquire your company. To do so, they look at key metrics around revenue, profitability, growth and customer concentration. In addition, they’ll also look at gross and net retention, customer acquisition cost, lifetime value, your ideal customer profile, your accounting practices and much more. Understanding and properly preparing this information can make a difference whether you’ll receive a letter of intent (LOI), close a transaction and even influence the enterprise value of your business.
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