Mattias Borg's photo

Mattias Borg

Vice President


Mattias has over 20 years of entrepreneurial experience from the technology sector, growing both international software and business services companies. Most notably, he was the co-founder and CEO of James, a leading online concierge company. Having sold James to Sodexo Group in 2008, Mattias became an investor and advisor for technology startups in areas such as: ad tech, media marketing (SaaS), and environmental management. He has also started a mobile travel company, GuidePal, that scaled to a global following in 150 plus countries. Mattias holds an MSc in Business Administration and Economics from Uppsala University, an MBA from University of Sheffield, and is a lieutenant (Reserve) in the Royal Swedish Navy.