What are some of the most common misconceptions software companies have about M&A?
A misconception comes from the tried saying: “Good companies are bought, not sold” – which essentially says you wait for it just to happen. Every successful entrepreneur that I know would never just wait for something to happen. You don’t have a “buy force” to move your product or solution. You have a sales force. They proactively initiate a compelling discussion with your customers. Whether that outreach is a formal sales team or a digital campaign, it is proactive in nature. The same applies in an M&A situation. When the market conditions are right for an M&A transaction, a software company should be proactive in pursuing an outcome. The choice is to act---or be acted upon. Don’t let the market pass you by.
The speed and effectiveness that Corum brought to our M&A efforts was extraordinary. Corum has helped Gauss become a major player with presences in North America and Europe in less than one year.