During the Power Pitch segment, Burgess reminded Nevo of even bigger technology platforms using augmented reality like the Oculus Rift, a virtual reality head set for 3-D videogames, and Microsoft's HoloLens, which uses augmented reality for gamers.
"How worried are you that these guys are going to boil this technology down into every tablet [and] every laptop and basically make you irrelevant?" Burgess asked.
Nevo responded: "I believe what they're doing is mostly adding infrastructure that allows companies such as us to develop the right software that would provide the best user experience and the best value, in this case, to retailers. ... I think those things are complementary and getting in the right direction and helping us, actually."