Ivan Ruzic has built and sold multiple software companies throughout his 30+ year software career, and he’s held virtually every senior executive position at both startups and mature companies. He is a VP with the Corum Group, an M&A advisory firm that works exclusively with software and tech companies. Ruzic delivered a keynote address at the ISV Insights conference in Philadelphia about building a software company with the end in mind. Here are six takeaways from his presentation.

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