Over 2 decades ago, Corum's founder, Bruce Milne, wrote "Software Company Guerilla Marketing: How to Succeed in the Software Wars with a Carefully Targeted, Low/No Budget Marketing and Sales Campaign." These are hands-on, practical ways to get the biggest bang for your marketing buck. His message and methodology are still true today, even though some means are outdated. We'll be posting some of these ideas for your action (or amusement).
Bruce wrote, Give speeches. You can speak or be a panelist on computer, vertical market, or business topics at local, regional, or national events. If possible, invite the press. Also, be sure to print copies of your remarks to hand out to attendees and use afterwards for further leverage. In todays world, you will also want it available to email, post, tweet, blog
Are you nervous about giving a speech? Check out Toastmasters. Members improve their speaking and leadership skills in a no-pressure atmosphere. There are over 13,000 clubs in 116 countries theres probably one near you.