Continuing Bruce Milnes Guerrilla Marketing book of years back, more tips on getting the most for your marketing dollar
Entire books are written on direct mail, but here are several hints for low-cost, guerilla marketing: a) use a professional, direct mail writer a good writer can make a simple typed letter or one color flyer really pull; b) be sure to include a return card or some type of directed response mechanism (e.g., call this number to receive your free gift); c) mail to the same list often repetition is important; and d) try to coordinate the mailing with some other activity such as a local seminar.