The story of the business goes hand in hand with the story of the numbers. The P&L, the balance sheet, cash flow, KPIs, sales forecasts, taxes accounting practices and more – all roll up to build the story about your business. Understanding and properly conveying the story of your numbers is often the difference between getting a deal done or not. We get it. You as CEO want a “strategic” buyer, one that isn’t only focused on the numbers but what they can do with the business after a sale. In the end, a board, a CEO or investors will have to write a check for seven, eight or nine figures, so they need to substantiate the enterprise value of your company to their stakeholders to justify the total consideration they paid.
To successfully get through due diligence, start now by preparing your financial story—the story of the numbers. Revenues in software M&A get a lot of attention, but other metrics are critical, too, including churn, retention, the data cube, backlog, accrual vs. cash accounting, accounting standard, and more.
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