Software M&A Blog

Guerilla Marketing – Customer Referrals Program

Over 2 decades ago, Corum's founder, Bruce Milne, wrote "Software Company Guerilla Marketing: How to Succeed in the Software Wars with a Carefully Targeted, Low/No Budget Marketing and Sales Campaign."  Here’s another of his time-tested ideas: Customer Referrals Program. You may want to offer... Click here to read more

Wednesday, June 19, 2013 - 17:00
Posted by Pat Sultan, Director of Operations
NOW HEAR THIS...

There are two articles on the front page of the WSJ today (13 June 2013) about technology adoption that struck me. They juxtapose a leader and laggard, two extremes in the spectrum of technology adoption. Both organizations are federal government entities with national security missions. Let me... Click here to read more

Wednesday, June 12, 2013 - 17:00
Posted by Jeff Brown, Senior Vice President
Now is the time

Corum has been holding educational events for years, with close to 100 conferences internationally in 2012 alone. Attendance of buyers as well as sellers has been increasing and has skyrocketed in the past few months, with a record number of attendees in locations that had not drawn much... Click here to read more

Sunday, June 9, 2013 - 17:00
Posted by Amanda Tallman, Senior Analyst
The Mega Battle

Social media marketing in the cloud  has been on a supersonic jet plane ride for the last 3 years and it doesn’t seem to be losing any speed.

On June 4th, Salesforce.com entered into its largest agreement to purchase publically-listed ExactTarget for $2.5 billion dollars; 7.6x Enterprise... Click here to read more

Thursday, June 6, 2013 - 17:00
Posted by Alina Soltys, Associate
Stockholm Report

Regardless of the negative news reports like the shrinking GDP and the weakening Euro, we are still tracking consistent, exciting M&A activity in the tech sector, regardless of locality. We’ve closed five notable deals in the region in the last few months:

Tuesday, June 4, 2013 - 17:00
Posted by Mark Johnson, Vice President
The 10 worst things you can do when selling your software company (Part 10 of 10)

Refuse to stand behind your company.

Expect the buyer to ask for reasonable representations and warranties, and be prepared to stand behind your company and the claims you make about it. If you’re unwilling to accept responsibility for the historical operation of your business, you’ll... Click here to read more

Sunday, June 2, 2013 - 17:00
Posted by Ward Carter, Chairman Emeritus

Archived Posts

quotesOne of the things that really gave me a lot of confidence, as Corum took us through the process, was that ultimately, a deal is about the people. It’s about chemistry, the fit, the synergy between the people involved. quotes

Chau Nguyen
Campus Special