Software M&A Blog

Guerilla Marketing – Customer Referrals Program

Over 2 decades ago, Corum's founder, Bruce Milne, wrote "Software Company Guerilla Marketing: How to Succeed in the Software Wars with a Carefully Targeted, Low/No Budget Marketing and Sales Campaign."  Here’s another of his time-tested ideas: Customer Referrals Program. You may want to offer... Click here to read more

PatSultan's picture
Wednesday, June 19, 2013 - 17:00
Posted by Pat Sultan, Director

There are two articles on the front page of the WSJ today (13 June 2013) about technology adoption that struck me. They juxtapose a leader and laggard, two extremes in the spectrum of technology adoption. Both organizations are federal government entities with national security missions. Let me... Click here to read more

JeffBrown's picture
Wednesday, June 12, 2013 - 17:00
Posted by Jeff Brown, Senior Vice President
Now is the time

Corum has been holding educational events for years, with close to 100 conferences internationally in 2012 alone. Attendance of buyers as well as sellers has been increasing and has skyrocketed in the past few months, with a record number of attendees in locations that had not drawn much... Click here to read more

AmandaTallman's picture
Sunday, June 9, 2013 - 17:00
Posted by Amanda Tallman, Senior Analyst
The Mega Battle

Social media marketing in the cloud  has been on a supersonic jet plane ride for the last 3 years and it doesn’t seem to be losing any speed.

On June 4th, entered into its largest agreement to purchase publically-listed ExactTarget for $2.5 billion dollars; 7.6x Enterprise... Click here to read more

AlinaSoltys's picture
Thursday, June 6, 2013 - 17:00
Posted by Alina Soltys, Associate
Stockholm Report

Regardless of the negative news reports like the shrinking GDP and the weakening Euro, we are still tracking consistent, exciting M&A activity in the tech sector, regardless of locality. We’ve closed five notable deals in the region in the last few months:

MarkJohnson's picture
Tuesday, June 4, 2013 - 17:00
Posted by Mark Johnson, Vice President
The 10 worst things you can do when selling your software company (Part 10 of 10)

Refuse to stand behind your company.

Expect the buyer to ask for reasonable representations and warranties, and be prepared to stand behind your company and the claims you make about it. If you’re unwilling to accept responsibility for the historical operation of your business, you’ll... Click here to read more

WardCarter's picture
Sunday, June 2, 2013 - 17:00
Posted by Ward Carter, Chairman Emeritus

Archived Posts

quotesWe are grateful to Corum for ensuring we came together with the right partner who shares our vision of the growth of our business and the industry. quotes

Luc Pettett