Social is part of a nexus of disruptive forces transforming the technology landscape. It has become part of the enterprise IT lexicon in part due to the rise of the CMO, who Gartner predicts will spend more on IT by 2017 than CTO’s.
New Corum research presented at a recent World Financial... Click here to read more
One of the key points discussed in our recent WFS Social Marketing webinar was the future power of the Chief Marketing Officer. Gartner has predicted that by 2017, CMOs will spend more on IT than CTOs will!
They are already a major influence on IT spending, and we’ve seen them rise to the... Click here to read more
Be unprepared for due diligence.
Get organized for the buyer’s due diligence investigation long before it actually happens. Delivering clear, complete and organized due diligence materials quickly when the information is requested gives the buyer confidence in your company and team.... Click here to read more
From my viewpoint in Amsterdam, European software M&A is hitting record levels. Corum has announced three transactions so far this year and several more are in the works. What’s driving this when the economy on this side of the pond is supposedly bad? One simple explanation is that the... Click here to read more
Take your eye off the ball.
Focus on running your core business even during the M&A process. Letting business performance suffer for lack of management focus during the M&A process gives buyers the opportunity to drive the price down or even walk from the deal.
Let your ego run wild.
At its core, negotiating is adversarial. Successful outcome requires the parties to focus on the important business issues and to know when their ego needs to take a back seat to the real goals. Don’t permit your emotions to drive your actions during negotiations.... Click here to read more
We are grateful to Corum for identifying and bringing us together with an ideal US-based partner. This strategic partnership with Rubicon will accelerate our product roadmap and provide additional resources to better support our customers and partners.