Software M&A Blog

All over the world...

I just returned from a wonderful trip to New Zealand and Australia. Visiting with relatives, I talked at length with one who owns a small software company. While that company is still chugging along, most of his time is now spent in the IT department... Click here to read more

PatSultan's picture
Tuesday, December 28, 2010 - 07:53
Posted by Pat Sultan, Director
2011 Survey results indicate Acquirers plan to increase M&A activity

The 451 Group just surveyed corporate development executives at Tech acquirers. The bottom line:  41% feel their 2011 deal activity will stay the same, while 52% believe their acquisition pace will increase.  I find this to be very promising as we... Click here to read more

Monday, December 20, 2010 - 06:21
Posted by Miro Parizek, Managing Director
Choice of Platforms

Many of my prospects ask about what development platform will give them the best exit potential.  A few years ago, everyone was on the .Net platform.  Who wants to bet against MSFT was the refrain.  One of my clients had picked .Net and a potential buyer, a MSFT competitor, just said  .Net... Click here to read more

BruceLazenby's picture
Wednesday, December 15, 2010 - 03:49
Posted by Bruce Lazenby, Vice President
Guerilla Marketing - Free/Low Cost Video (Resellers)

Videos are especially attractive for complicated, high-end products, since they can substitute for a costly, in-person sales call.  In fact, a well-done video can often be more effective for complex products than a sales representative using a traditional demo because you can take the prospect... Click here to read more

PatSultan's picture
Monday, December 13, 2010 - 09:43
Posted by Pat Sultan, Director
Guerilla Marketing - "800" Number

Your telephone carrier will be glad to run a free feasibility study for you on the cost of an 800 number.  For ads and direct mail, many companies find they more than triple the rate of response.

PatSultan's picture
Tuesday, December 7, 2010 - 09:10
Posted by Pat Sultan, Director
Guerilla Marketing - Key Account Sales

Buyers are influenced by other buyers, especially "important" ones who are technology leaders in their field.  For example, if you sell software to practicing accountants, you want Big 8 firms as key accounts.  For these special lighthouse accounts, consider giving away the software.  You need... Click here to read more

PatSultan's picture
Thursday, December 2, 2010 - 08:42
Posted by Pat Sultan, Director

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