Software M&A Blog

Guerilla Marketing Test market questionnaire

Consumer goods manufacturers wouldn't dream of doing a full-scale promotional campaign and product release without test marketing first. Unfortunately, most software companies don't test market or do market surveys. The survey should focus on what the... Click here to read more

PatSultan's picture
Thursday, July 29, 2010 - 08:55
Posted by Pat Sultan, Director of Operations
Guerilla Marketing Small, black and white ads

Another of the inexpensive but highly effective marketing ideas published years ago by Bruce Milne. Maybe this could this work for you...

The trick here is to be very highly targeted in terms of audience, publication and, often, season... Click here to read more

PatSultan's picture
Friday, July 23, 2010 - 07:26
Posted by Pat Sultan, Director of Operations
What if you had 26% more cash?

The Wall Street Journal reported today that at the end of March, non-financial companies in the U.S. were sitting on $1.84 trillion in cash and other liquid assets, up 26% from a year... Click here to read more

JonScott's picture
Tuesday, July 20, 2010 - 08:04
Posted by Jon Scott, Managing Director, Corum Group, Int'l
Fishing with Past Clients and Other Friends

 

It was early morning, down the east side of Queen Charlotte Island, at the out-of-bounds marker. Dead calm, near shore, next to a kelp bed, with grey whales slowly circling. A very memorable morning.

... Click here to read more

BruceDMilne's picture
Friday, July 16, 2010 - 03:35
Posted by Bruce Milne, CEO
Selling Up Selling Out goes to Singapore

Were taking our Selling Up Selling Out show on the road to Singapore for the first time ever this month! Mark Reed, who was Corums lead M&A Advisor on the recent Japan-Singapore acquisition of Apex Systems, will... Click here to read more

ElonGasper's picture
Wednesday, July 14, 2010 - 04:34
Posted by Elon Gasper, Executive Vice President, Research & Technology
Guerilla Marketing Users Survey

Surveys can provide information on your customer likes and dislikes, perceptions of competitive products, suggestions for enhancements and new products, etc. You may use high school students for a telephone survey or include a mail survey (with return postage) in another mailing such as a... Click here to read more

PatSultan's picture
Friday, July 9, 2010 - 03:14
Posted by Pat Sultan, Director of Operations
Back from Lisbon

I just spent a few days in Lisbon (Portugal) to meet with software CEOs, entrepreneurs and VCs. What is... Click here to read more

Tuesday, July 6, 2010 - 08:37
Posted by Jerome Fougerat,
What to do with all that cash?

Im watching earnings and cash balances among larger public tech companies grow. Unlike more traditional businesses which might increase dividends or pursue a stock buy-back program, tech companies have to innovate to stay ahead. I dont think financial... Click here to read more

JonScott's picture
Friday, July 2, 2010 - 03:46
Posted by Jon Scott, Managing Director, Corum Group, Int'l

Archived Posts

quotesAs far as the Corum people are concerned, you will find that every single one of them down to the secretary are extremely professional. They know how to deal on your behalf and they are great at negotiating. Ultimately they structured an excellent deal for us. I will say this, would I do another transaction with the Corum people? Absolutely.quotes

Rusty Russ
DTR Software International