Software M&A Blog

Guerilla Marketing Never stop selling

Sell every way you can; for example, never send out a mailing to customers or resellers (even an invoice!) without asking what else you can put in the envelope [or email] to promote your company. Similarly, dont design brochures without considering... Click here to read more

Friday, March 26, 2010 - 04:26
Posted by Pat Sultan, Director of Operations
Hierarchy vs. Search
One of my co-workers this morning informed me that she was trying to switch to Gmail. I thought this... Click here to read more
Wednesday, March 24, 2010 - 02:02
Posted by Dougan Milne, Executive Advisor
A Current Case: Earn-out targets missed

A current case: Because one of my clients missed his... Click here to read more

Monday, March 22, 2010 - 08:49
Posted by Frank Berger,
Guerilla Marketing - Leverage your efforts

When choosing your sales and marketing techniques, dont look at them singularly, but rather in tandem how do they work together and help each other? For example, a mailing by itself might not have much impact. However, when combined with a... Click here to read more

Friday, March 19, 2010 - 02:25
Posted by Pat Sultan, Director of Operations
Où part la technologie française?

Corum Group vient de raliser une analyse portant sur un peu moins de 300 transactions dans les NTIC; elles impliquent toutes une entreprise franaise, cible ou acqureur. Les oprations ont t boucles entre aot 2007 et... Click here to read more

Wednesday, March 17, 2010 - 01:24
Posted by Jerome Fougerat,
Earnouts: Building a fair and agreeable structure

Earnouts are a common element of a creative deal structure, especially where there is a value gap between the buyers best offer and the sellers valuation expectation. During the economic downturn we have experienced over the last 18 months, structured transactions including earnouts have become... Click here to read more

Monday, March 8, 2010 - 08:49
Posted by Ward Carter, Chairman Emeritus
Guerilla Marketing - Before you begin...

Bruce Milne wrote many years ago in "Software Company Guerilla Marketing", that before you can begin your marketing campaign, you must first define your target customers, channels of distribution, and competition as narrowly and concisely as possible. Remember, you... Click here to read more

Friday, March 5, 2010 - 05:34
Posted by Pat Sultan, Director of Operations
Guerilla Marketing for Software Companies - Oldies but Goodies

 

 

Over 2 decades ago, Corum's founder, Bruce Milne, wrote "Software Company Guerilla Marketing: How to Succeed in the Software Wars with a Carefully Targeted, Low/No Budget Marketing and Sales Campaign."  These are hands-on, practical ways to get the... Click here to read more

Monday, March 1, 2010 - 09:37
Posted by Pat Sultan, Director of Operations

Archived Posts

quotes I think that the one thing that, as we looked at different firms to help represent us, one of the things that really hooked us, and I believe was still a big factor, was the fact that we had a firm who understood the software side of our business, a firm specializing in software, and I think that helped us immensely in the process because we weren't having to go in and educated a firm or broker on how to speak our language to potential buyers. I think that was one of the things that made an easier decision for us to select Corum in that process. quotes

David Gorman
Clearview Staffing Software, Inc.