Guerilla Marketing - Sponsorship

Over 2 decades ago, Corum's founder, Bruce Milne, wrote "Software Company Guerilla Marketing: How to Succeed in the Software Wars with a Carefully Targeted, Low/No Budget Marketing and Sales Campaign." Here’s another of his time-tested ideas: Sponsorship. Sponsor a sporting event, team, educational forum, or similar event. You’ll get your name out as well as a reputation for being public spirited.


Posted by , Director on 25 July 2013
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