Sell every way you can; for example, never send out a mailing to customers or resellers (even an invoice!) without asking what else you can put in the envelope [or email] to promote your company. Similarly, dont design brochures without considering your needs for ads (can you use the same photos and copy in both places?), or install a system without looking at the possibilities for user testimonials and a P.R. story from it.
Posted by Pat Sultan
, Director on 26 March 2010