Guerilla Marketing Be a media expert

Over 2 decades ago, Corum's founder, Bruce Milne, wrote "Software Company Guerilla Marketing: How to Succeed in the Software Wars with a Carefully Targeted, Low/No Budget Marketing and Sales Campaign." These are hands-on, practical ways to get the biggest bang for your sales buck. Heres another time-tested tip...

Every community needs good stories about your industry. Become the computer expert in your targeted market and provide radio and TV stations, as well as local publications, with industry-specific stories, perhaps about how a local business automated and now serves its customers better. Be available for background information and quotes as a computer industry expert.

Posted by , Director on 24 September 2010
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