Over 2 decades ago, Corum's founder, Bruce Milne, wrote "Software Company Guerilla Marketing: How to Succeed in the Software Wars with a Carefully Targeted, Low/No Budget Marketing and Sales Campaign." The message below continues the series of hands-on, practical ways to get the biggest bang for your sales buck.

Be a joiner. Even if you cant afford dues to groups, you can often attend seminars and meetings as a guest. You may not always meet customers, but you may meet someone who will refer you.