Apple's bruises

"Hey, Dad, my Apple shares are down like $100 each. What's going on?" my 16-year-old son asked me last week. My response was to remind him that only a few weeks earlier, when he was getting a new phone, he went for the Samsung instead of the newest model iPhone. I said, "Would you have done that a year ago?" He said, "Hmmm, absolutely not, I see your point." Then we chatted about all the competing tablets to Apple, and I told him a friend, very smart guy, had just invested in the new Microsoft Surface and loves it.

Is Apple getting bruised? For the first time ever, my son said, "What do you think about buying Microsoft stock?"

Posted by , CEO on 2 November 2012
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