Pat Sultan

PatSultan's picture
Director
Before joining Corum in 1999, Pat spent over 20 years working in public and university library systems, and seven years with non-profit organizations. She has coordinated programs and workshops for educators and librarians on a wide scale, such as administering a summer reading program for over 300,000 children throughout Southern California. Her experience, organizational skills and attention to detail have helped Corum clients and staff worldwide.

Recent Blog Posts:

Guerilla Marketing - Sponsorship
Over 2 decades ago, Corum's founder, Bruce Milne, wrote "Software Company Guerilla Marketing: How to Succeed in the Software Wars with a Carefully Targeted, Low/No Budget Marketing and Sales Campaign." Here’s another of his time-tested ideas: Sponsorship. Sponsor a sporting event, team, educational... Click here to read more
Posted by Pat Sultan, Director on 25 July 2013
Guerilla Marketing – Customer Referrals Program
Over 2 decades ago, Corum's founder, Bruce Milne, wrote "Software Company Guerilla Marketing: How to Succeed in the Software Wars with a Carefully Targeted, Low/No Budget Marketing and Sales Campaign."  Here’s another of his time-tested ideas: Customer Referrals Program. You may want to offer... Click here to read more
Posted by Pat Sultan, Director on 19 June 2013
Guerilla Marketing – Card Decks
Over 2 decades ago, Corum's founder, Bruce Milne, wrote "Software Company Guerilla Marketing: How to Succeed in the Software Wars with a Carefully Targeted, Low/No Budget Marketing and Sales Campaign." Here’s another of his time-tested ideas: Card decks. Printing card decks can be much more cost... Click here to read more
Posted by Pat Sultan, Director on 18 April 2013
Guerilla Marketing Open house at a new installation
Over 2 decades ago, Corum's founder, Bruce Milne, wrote "Software Company Guerilla Marketing: How to Succeed in the Software Wars with a Carefully Targeted, Low/No Budget Marketing and Sales Campaign." Here's another of his time-tested ideas: hold an open house at a new installation. Your users... Click here to read more
Posted by Pat Sultan, Director on 28 December 2012
Guerilla Marketing Pre-announce dramatic vaporware
Over 2 decades ago, Corum's founder, Bruce Milne, wrote "Software Company Guerilla Marketing: How to Succeed in the Software Wars with a Carefully Targeted, Low/No Budget Marketing and Sales Campaign." These were hands-on, practical ways to get the biggest bang for a sales buck. While some of the... Click here to read more
Posted by Pat Sultan, Director on 26 October 2012
Guerilla Marketing - Give speeches
Over 2 decades ago, Corum's founder, Bruce Milne, wrote "Software Company Guerilla Marketing: How to Succeed in the Software Wars with a Carefully Targeted, Low/No Budget Marketing and Sales Campaign." These are hands-on, practical ways to get the biggest bang for your marketing buck. His message... Click here to read more
Posted by Pat Sultan, Director on 28 August 2012
The 1-page rule
Im interviewing applicants for a number of positions. So often I hear, They told me my resume should be only one page long. During the interview I try to learn more, including what was left off the resume. More than once, hidden talents have revealed the person suitable for an even better position... Click here to read more
Posted by Pat Sultan, Director on 24 October 2011
Guerilla Marketing Write articles
Computer, vertical market, and local business publications are always looking for new articles and fresh perspectives. Establish yourself as an expert in your field and gain free PR. Be sure to have reprints made of articles.
Posted by Pat Sultan, Director on 27 May 2011
Guerilla Marketing for Software Companies Still true today
Over 2 decades ago, Corum's founder, Bruce Milne, wrote "Software Company Guerilla Marketing: How to Succeed in the Software Wars with a Carefully Targeted, Low/No Budget Marketing and Sales Campaign." These are hands-on, practical ways to get the biggest bang for your sales buck. While some of the... Click here to read more
Posted by Pat Sultan, Director on 22 April 2011
All over the world...
I just returned from a wonderful trip to New Zealand and Australia. Visiting with relatives, I talked at length with one who owns a small software company. While that company is still chugging along, most of his time is now spent in the IT department of a large financial organization. During the... Click here to read more
Posted by Pat Sultan, Director on 28 December 2010
Guerilla Marketing - Free/Low Cost Video (Resellers)
Videos are especially attractive for complicated, high-end products, since they can substitute for a costly, in-person sales call.  In fact, a well-done video can often be more effective for complex products than a sales representative using a traditional demo because you can take the prospect into... Click here to read more
Posted by Pat Sultan, Director on 13 December 2010
Guerilla Marketing - "800" Number
Your telephone carrier will be glad to run a free feasibility study for you on the cost of an 800 number.  For ads and direct mail, many companies find they more than triple the rate of response.
Posted by Pat Sultan, Director on 7 December 2010
Guerilla Marketing - Key Account Sales
Buyers are influenced by other buyers, especially "important" ones who are technology leaders in their field.  For example, if you sell software to practicing accountants, you want Big 8 firms as key accounts.  For these special lighthouse accounts, consider giving away the software.  You need to... Click here to read more
Posted by Pat Sultan, Director on 2 December 2010
Guerilla Marketing - Newsletter
People who will throw away your expensive, four-color brochures may avidly read your newsletter.  They like to see photos of your office or read stories on your latest installations.  People buy from people they like, and newsletters help build this trust.  With the advent of desktop publishing,... Click here to read more
Posted by Pat Sultan, Director on 29 November 2010
Guerilla Marketing Direct Mail
Continuing Bruce Milnes Guerrilla Marketing book of years back, more tips on getting the most for your marketing dollar Entire books are written on direct mail, but here are several hints for low-cost, guerilla marketing: a) use a professional, direct mail writer a good writer can make a simple... Click here to read more
Posted by Pat Sultan, Director on 23 November 2010
Guerilla Marketing Volunteer
Its amazing how the contacts you make when helping out with Junior Achievement, the Chamber of Commerce, or even your high school reunion committee can lead to good business relationships. As an entrepreneur you are always busy, but try to find some time for you and your employees to volunteer.
Posted by Pat Sultan, Director on 12 November 2010
Guerilla Marketing Cultural event programs
If applicable to your general marketing, be an advertiser in the local theater, symphony, and other types of cultural event programs. Some of these ads are very inexpensive given the quality of the reader, and may be tax deductible as well. If you are trying to attract the attention of the local... Click here to read more
Posted by Pat Sultan, Director on 28 October 2010
Guerilla Marketing - Business placards
This is not for most companies, but some may find that their product or service (educational seminars, classes, repairs, etc.) will benefit from business placards. Try to pick only those routes that serve your audience (e.g., from a wealthy suburb to the downtown business district).This is another... Click here to read more
Posted by Pat Sultan, Director on 13 October 2010

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