In 2009, the IT market as a whole will be shaped by two major forces colliding with each other at warp speed. A deep global recession meets an ongoing IT industry transformation. The recession will have a huge impact on the market, possibly cutting worldwide IT spending growth in half. But in 2009, there will also be a second powerful force at work: the ongoing and possibly accelerated radical transformation of the IT industry.
In 2009, the big question will be: What will happen as the industry's key transformation vectors of the past several years - like cloud computing, mobility, sustainable IT, and emerging markets expansion - meet the recession, and a market in which IT investments will surely be more limited and more highly scrutinized? According to many experts...software companies hunkering down in these tough economic times instead of transforming themselves to leverage disruptive or market-altering technologies could mean they'll pay a heavy price.