Timothy Goddard (cont’d)

Now across the pond to London and Peter Prince.

Peter Prince

At your launch meeting, you will want to give your corporate presentation as if speaking to a buyer. This means to practice the presentation several times with your advisor. Use their experience to learn your strengths and weaknesses as a presenter and to critique your style, content, and delivery. Working with your advisor is a safe environment to make mistakes in. Then just before the meeting, run through your presentation one last time, either the day before or on the day. During the launch meeting itself, you will want to give the presentation as if you were at a buyer pitch. This means no introductions. Just go right to it. During the presentation, don't interrupt and correct each other. If you make a mistake, don't let it trip you up. Just keep going. A good framework is tell them what you're going to tell them. Tell them and then tell them what you've just told them.

Timothy Goddard

Always good advice, Peter. Thank you.


This is a segment from Tech M&A Monthly: M&A Launch – 10 Tips to Ensure Success (May) webcast. For more information, please visit Corum Group's Software M&A Webcast Archive.