To understand why Corum has sold (and continues to sell) more software companies than anyone, it helps to learn a little of the history. The company started in 1985, mentoring software companies with strategic and business modeling advice, utilizing a proprietary Strategic Audit Process. The Audit surveyed users, distribution, as well as confidential interviews with staff and management utilizing the latest psychographic tools. Findings were correlated with best practices. Our tech business modeling principles were the basis for the book "Power Planning: How to Structure Your Software Company for Success".
The Audit covered the building blocks of software, sales and support – money, marketing, management, and manufacturing. Upon completion, real world strategic and operational recommendations were made to management and investors. Corum, staffed by successful former tech CEOs, would then help them implement recommendations through a 90 Day Action Plan process.
The greatest needs from the report were typically around money and marketing. Predictably, many of these companies needed to raise venture capital or merge with a larger partner in order to fully commercialize their technology worldwide.
Because of the trust built through that process, we were repeatedly asked by clients for transaction counsel. Timing, valuation, process – and who should they hire as an advisor. We extensively surveyed the M&A advisory service options around the world for our clients (many of whom were international). As successful businessmen, technologists, strategists and business model experts, we were very disappointed at what we found. So were our clients.
We worked with the Corum team from start to finish, beginning with the management of our response to the unsolicited approach from a non-European buyer, to positioning of the company and on to introducing it to other potential acquirers around the globe, to negotiating the various proposals and through to closing. Corum was paramount in getting our transaction done.