To understand why Corum has sold (and continues to sell) more software companies than anyone, it helps to learn a little of the history. The company started in 1985, mentoring software companies with strategic and business modeling advice, utilizing a proprietary Strategic Audit Process. The Audit surveyed users, distribution, as well as confidential interviews with staff and management utilizing the latest psychographic tools. Findings were correlated with best practices. Our tech business modeling principles were the basis for the book "Power Planning: How to Structure Your Software Company for Success".
The Audit covered the building blocks of software, sales and support – money, marketing, management, and manufacturing. Upon completion, real world strategic and operational recommendations were made to management and investors. Corum, staffed by successful former tech CEOs, would then help them implement recommendations through a 90 Day Action Plan process.
The greatest needs from the report were typically around money and marketing. Predictably, many of these companies needed to raise venture capital or merge with a larger partner in order to fully commercialize their technology worldwide.
Because of the trust built through that process, we were repeatedly asked by clients for transaction counsel. Timing, valuation, process – and who should they hire as an advisor. We extensively surveyed the M&A advisory service options around the world for our clients (many of whom were international). As successful businessmen, technologists, strategists and business model experts, we were very disappointed at what we found. So were our clients.
I think that the one thing that, as we looked at different firms to help represent us, one of the things that really hooked us, and I believe was still a big factor, was the fact that we had a firm who understood the software side of our business, a firm specializing in software, and I think that helped us immensely in the process because we weren't having to go in and educated a firm or broker on how to speak our language to potential buyers. I think that was one of the things that made an easier decision for us to select Corum in that process.
Clearview Staffing Software, Inc.